Ran the Ineos account for a year, helping them launch into a brand new category, with their Next Gen cleaning range.

Also helped develop a new brand VI, which was rolled out across packaging, web, social and POS.

With this TV spot, we wanted to avoid the sanitised and often saccharine version of life we conventionally see in the household cleaning category. Instead, we showed a more authentic version of life that is sweaty, messy, dirty, and ultimately, way more human.

Adforum - Ad of the week - Oct ‘23