By 2040, antibiotics will have stopped working and more people will die of AMR (anti-microbial resistance) than of cancer. So what’s the government doing about it? Absolutely nothing.

The #NotInOurLifetime campaign, dramatises this horrifying future. When parts of everyday life – sex, football, swimming, gardening, childbirth and cooking – could all become deadly, unless we act now

We launched with a Sex Bomb party – inviting a host of MPs to come along to a sex party they really shouldn’t miss, then following up with activity across PR, social and influencers. Everything drove to a government petition, making sure that AMR gets debated in parliament.

The campaign is still running, with more work to come…